I read this great article the other day written by James Parsons on this website blog called www.boostlikes.com. The author suggests that the majority of Facebook content is reposted and shared by other members and that only a small amount of content on Facebook is actually originally written. This article is intended to promote content sharing and give you some ideas about where to find the most engaging and interesting content to share on your Facebook.
Who is your ideal Facebook audience?
Having good content is important, but having a good audience view that content is more important. Without the appropriate audience your content will not engage nor convert. If your readers are receiving unrelated or uninteresting information they’re not going to subscribe and they most certainly are not going to purchase. When building your Facebook audience it’s important to know who you’re going after and just as important to serve them the appropriate information. Increase your audience relevancy and you’ll increase your reach, it’s that simple.
Facebook comments have more data than you think
If you’re in need of direction, the best place to start is at home. Check out your own page and comments to get into the minds of your readers. People’s comments and posts are revealing as to how they use social media and to what they’re interests are. Next time you find yourself looking for inspiration or data for a post, don’t forget to check your own page.
Review your competition on Facebook
Not sure what works on Facebook? Easy, check out your competitors. More than likely with just a few minutes of searching you will be able to identify those who are succeeding on Facebook and those who aren’t. A lot can be learned from a quick review of a successful competitor’s Facebook page. But learn from them both. The competitor who is thriving, study him inside and out. And for the competition who is struggling, review them as well. You can learn from them vicariously, see what’s not working without making the mistakes yourself.
If you like my summary of James Parson’s “How to Find Engaging Content to Post to Your Facebook” please share it. And if you need more information about social media or SEO please contact us at Gordo Web Design for a free consultation (954) 501-0703
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