PPC is a win-win!
Research indicates that users click on paid search ads more often than other forms of digital advertising.
Put your message in front of customers specifically searching for your product and service!
PPC enables search engines to cater to searchers and advertisers simultaneously.
With respect to the advertiser, they increase businesses revenue stream by getting their ad to customers who will buy.
With respect to customers, they provide them with relevant providers of the service and product searched for.