According to Statista, one of the most common online activities is social media usage. In fact, by 2021, there were more than 4.26 billion social media users due to the exponential growth.
Over the past decade, its popularity has leaned toward enhancing consumer engagement with brands, goods, and services.
Leveraging content creation is essential to appeal to this online population and achieve your business and social media goals. Some of the goals it will help you achieve include:
- Thought leadership,
- Lead creation,
- Brand awareness,
- Audience engagement, etc.
However, most marketers struggle with identifying effective strategies for interacting with their potential audience on social media.
As a result, they find it difficult to determine the effectiveness of social media marketing efforts and their return on investment (ROI). You’ll need patience and the appropriate strategy for your brand to solve this challenge.
A content marketing consulting firm may assist you in expanding your business through content marketing. You can leverage their services, regardless of whether you already have an internal staff or are just beginning your content efforts. But first, let’s explore why content creation is vital in social media.
1. It Improves Your Brand Awareness
Compelling content is the foundation of social media marketing. The content keeps your followers and potential audience returning frequently to your page. They could be coming back to catch up with your most recent blog post, Instagram story, or humorous meme.
There’s no point in building a social media presence if the quality of your content is meh! So make sure you regularly post captivating and fascinating stories. You should also use high-quality photos on all your pages to keep engagement high.
Shares, likes, comments, etc., are part of social media engagement. Therefore, your content must attract attention to gauge the growth of your brand recognition.
Moreover, it also humanizes your business. Prospects are more likely to engage with your brand if they can relate to its content on a human level.
You won’t appeal to your potential audience if you choose a no-nonsense approach. Leverage a more relaxed and engaging approach instead of just posting recent updates about your market or product.
This helps you to educate and entertain your followers at the same time. And the results will trickle down to your brand awareness goal.
2. You Can Distinguish Yourself From Your Competitors
Most consumers will conduct research before making a purchase. They do this as it ensures that they make the best decision possible.
That’s why content creation for social media is a practical approach for your brand. Leveraging its prowess can help you distinguish yourself from your industry’s competitors.
Blog posts, images, gifs, videos, and audio are part of social media content. So before you post that video or blog post, ensure it effectively answers the why.
Creating high-quality content opens the door for your brand to gain new followers and strengthen bonds with existing ones.
For instance, if you’re a logo brand, showing the process of logo creation and its impact on the brand will make you stand out among your industry competitors who may not be offering value but seeking sales. You’ll leave a long-lasting impression on your audience and potential clients that you’re conversant with your craft.
Therefore, when someone is looking for logo creation services, you’ll always be at the top of their minds. So, ensure your social media content is unique and engaging to set yourself apart from your competitors.
3. Improves Conversations Rates
You need to leverage content marketing to build remarketing audiences and improve conversion rates. I understand that the relationship between the two may not be so clear, so here’s how:
Your content analytics will give you a clear perspective on your potential clients.
Let’s say you have numerous types of content on your brand website, such as product reviews, products, blog posts, and infographics linked to your official social media profile.
First, you need to ensure that you have Google Analytics integrated into your website. Once you integrate it, you can crunch your website’s visitors’ data. The beauty of Google Analytics is the tracking code includes the website’s guest behaviors.
As a result, you can use this information to build a remarketing list of your visitors. So you will be able to provide practical, valuable insights and content to potential clients who alternate between social media and your main website.
This is a clever way to persuade those potential clients who are beginning to consider buying a product. This is because you will build their familiarity with your brand as you will always be in front of them.
So it will be easier for them to remember your brand when they finally decide to buy the product.
4. Makes You Trustworthy and An Authority in Your Industry
Let’s say you’ve been a digital marketer for nearly a decade. But your biggest worry is attracting brands that need a social media content strategist. How will you be able to attract these brands so that they can start working with you?
Your answer is correct. You need to start providing free and valuable information. Frequently providing and addressing a specific topic from various angles will help to establish you as an authority in your industry.
The only caveat here is to ensure that the content is accurate, current, and relevant. You can’t give industry insights based on research from ten years ago. Of course, things have changed now. There are digital marketing trends today that were not there even five years ago.
People like to discover new things about anything. And when they learn something new and valuable, they’ll share the content with their friends and social media followers.
And this is a plus for you and your brand if you give it to them. The results will trickle down to your website and social media pages. Therefore, you will gain publicity and a broad, engaging audience. People will consider you an expert in your field.
Don’t get me wrong. You don’t need to employ technical jargon to be an expert in a field. Social media content should be easier to read and understand. This has a higher chance of engaging the reader and helping them understand your field quickly.
Naturally, when people think of you as an authority figure, they will want to work with you. So, establish yourself as an authority in your industry with valuable, fresh, and relevant content.
5. Boosts Your Customer Relationships
If you want to win on social media, you need to ensure the engagement is reciprocal. Engaging them is the only way to build rapport and trust among your clients and other content creators. So how do you ensure engagement is two-way?
- Ensure you respond to most, if not all, comments on your posts (both negative and positive).
- You can tag other third parties when you share valuable content on your page.
- Answer all the questions and inquiries that concern your brand or product.
- Express your gratitude for every review you receive about your product or brand.
- Don’t ignore when other people find your content valuable by sharing. Ensure you acknowledge them.
Frequent engagement with your clients and potential clients allows you to learn more about your product and how the public perceives it.
Another way to keep engagement on your pages is by using polls. For instance, you can take a poll if you want to change your company’s branding. You’ll understand how your audience will embrace the changes you want to make. Besides, polls are also a great way of understanding your client’s pain points.
Alternatively, you can create a Livestream discussion where you can explain more about your brand or the new product you’re about to launch. Also, Ask Me Anything is a great alternative that allows your followers to express their opinions on your products or services freely.
Keep in mind that social media users always want to feel important. So whatever you do, make sure you appeal to them. You can do this by cracking a clever joke or referring to something they can relate to.
Types of Social Media Content That Will Significantly Impact Your Brand
Social media sites are powerful when distributing valuable and engaging content to your audience. Therefore, include these categories in your content creation for better exposure and engagement:
- Infographics are some of the most engaging and appealing content for social media that provide value to the audience. They’re entertaining; therefore, they garner a lot of likes, shares, and comments if well-executed.
- Video Content: Over the past years, video content has become immensely popular on the web. They’re appealing and perform so well on social platforms. Ensure you keep up with the trends so users can engage and share your videos.
- User Generated Content: also known as UGC, is one of the best ways to generate impressions and boost your engagement. They reflect on your commitment to keeping your audience, allowing you to form deep connections with them. Here are examples of UGC content, stories/text, videos, and images your audience shares. You can achieve these by asking your audience to participate in captions, stories or other fun challenges.
Today, social media networks are becoming more popular among marketers. As social media users and marketers keep increasing their online presence, you need to ensure your content stands out. Unique and engaging content will help to attract more visitors to your brand.
You can engage a contest strategist to define your target audience. Establishing your ideal audience is essential before you create a content marketing strategy. They will help you determine the correct type of content that will be more valuable and interesting to them. Doing this will help you understand why you should invest heavily in content creation for your social media.