Does blogging help SEO? Yes, of course blogging improves your SEO! There are many reasons why blogging affects your SEO in a positive way. This article will touch base on 3 of those reasons.
1. Long tail keywords and originally written content is what google loves to serve
When you use unique words and phrases, google will help promote your content. Anything that is new and unused will get an applause from google. Try to find uncommon ways to get your point across. Think of creative content in your writing.
Don’t make the mistake of writing like a college research paper. Aim to write at a middle school level. It sounds strange to even mention, but your content should be readable to everyone. Remember, when someone searches online, they’re not going to dig into their college level English book to come up with a search term.
2. Natural use of relevant keyword phrases make effective SEO
A keyword phrase is a string of words that google uses to determine relevancy. This helps bring people to your website for something specific that they’re looking for. Perform a google search and see what people are searching by looking at keyword suggestions by google, this will give ideas on how other people word their searches. The more specific your keywords are to how they search, the more relevant traffic you will develop on your website. The more relevant traffic you have, the better your chances are for conversion to a subscriber or customer.
3. Long tail keywords reach a specific audience
Long tail keywords are the best way to reach a specific audience. Quality use of long tail keyword phrases in your blog title will directly affect your rating with google for that specific search term. Long tail keywords are just multiple keywords or phrases used together. They are precise and definitive to the audience you appeal to. For example, you want a potential consumer to buy your puppy food from your shop that contains many different puppy food brands, you would tailor your keywords to a specific brand rather than just advertising “puppy food”. You’d use a page title like, “Jen’s Delicious Puppy Crumbles are number one on the doggy ratings for puppy food”. This would help you capture specifically all the people searching for “Jen’s Delicious Puppy Crumbles”.
Blogging directly impacts your SEO
The idea is to write natural but to always include keywords and phrases. But it’s also important to connect to the reader and spark their interest in your website. Make your writing eye catching and intriguing. Grab their attention and reel them in with your creativity.
Does blogging help SEO? Content is one of the most important elements google considers to determine your websites rank. So technically, blogging directly impacts your SEO. The more you blog, the more respect and trust you will gain with both the readers and from google.
Remember to use your individual writing style, keep the key phrases coming, and make sure your content is readable. Simple terms will attract a board range of readers. There is no set rules to building SEO, but blogging is a sure fire way to get the ball rolling in the right direction to be successful with your SEO campaign.
Thanks for reading,
is an professional writer and SEO expert. She writes commercially and specializes in website copy, blog articles, & product/service reviews. She has a fine understanding of content marketing and its relationship to SEO. If you would like to hire her for your next project please visit her website or e-mail her.