Despite any statements, photos for eCommerce websites play a significant role in purchasing decisions. To make eCommerce product photos look outstanding, it is necessary to make appropriate shots and edit them. You might edit product photo on your own if you have the necessary tools or outsource this task to specialized photo editing agencies. This article provides valuable pieces of advice on product photo editing and retouching to ensure images look attractive on your eCommerce website.
How to edit photos for eCommerce?
If you want eCommerce product photos and pictures to be marvelous, you should consider several steps for that. The first action to take is to create professional photos for the eCommerce website. Then proceed with product photo editing and correction on your own or with the help of specialized services.
Once you have decided to create an eCommerce website, you should also think of how you will make product photos. It could be an on-premises photo shooting studio where you take photos of your product or an outsourced solution involving freelance photographers.
Whether you decide to proceed with photo shooting within your facilities, there are several requirements for the needed equipment. Given that the quality of cameras on mobile phones is high these days, you may take product pictures using your smartphone. However, professional cameras Nikon, Sony, Leica, and those from other brands are highly recommended. There are dedicated camera models and lens types that are particularly developed for taking photos of products. To select the needed camera type, ask for professional assistance at the authorized point of sale.
In case you wish to outsource the creation of product photos to third parties, then find at Adsy the list of websites of credible and reputable photographers. Pay attention to portfolios to have an idea of what a photographer is specialized in. You need to make sure that the person you collaborate with knows how to create perfect product photos for eCommerce websites.
Another crucial stage of product photo production for eCommerce websites involves retouching. There are also two possible ways how you can organize photo editing.
If you want to proceed with photo editing on-premises, delegate this task to your employees specialized in that. Also, it is highly recommended to use professional photo editing software, for example image manipulation service to achieve the needed look of the product images. Such software tools usually require monthly or annual fees, however, such investment will greatly benefit the overall look of photos.
Another way to edit your photos is to ask those photographers who created them for editing services. Also, you can contact specialized photo editing studios that would work on the photo correction. When choosing the service, pay attention to the previous works, prices, turnaround time, and other characteristics.
Best product photo editing tips
Whatever method of photo editing you choose, you should make sure the photos look natural. They should not seem artificial as this may influence buying decisions of end-users and potential customers. Below find other useful tips that will help you with arranging the entire process of photo editing.
The quality of photos depends on various factors, including the skills of the person who works on them and the tools used for that. That is why you should clearly define the amount of money and resources you are ready to spend on photo editing.
In case your budget is limited and you would want to edit product photos for free, then you should also realize that retouched images might not look as expected. This is related to the fact that free software usually has a limited set of photo editing tools.
Before you go on with editing product photos, observe competitors’ websites online and see how their photos are represented there. As a rule, product photos on eCommerce websites are of excellent quality with a high degree of detail and exposition.
See whether competitors add relevant links to the photos as part of search engine optimization efforts. Link building with using photos greatly helps to boost the eCommerce website ranking and make it popular.
It is clear that the quality of photos is highly important for your eCommerce website but that is not the only thing you should consider. You need to optimize your photos before uploading them to your eCommerce website or any other online platform.
The thing you have to pay attention to is the size of the photo and its ratio. If a photo is too large, you need to compress it so that the page loads fast. The ratio of the photo needs to be corresponding in order to make sure that it opens correctly on any device.
During the process of uploading photos on your eCommerce website, you need to include alt text for it. This helps to optimize the photo and make it visible in the image section of search engines.