Google’s small business platform “Google Local My Business” (GMB) has been around a while now. It’s come a long way from it’s quasi-social media roots to it’s now current form. With all of the recent changes to the platform, it has become a little confusing how it all works. About a week ago I noticed
Need a refresher on the differences between search engine optimization (SEO) and lead generation? While these two marketing strategies have some similar aspects, they are actually very different. In simple terms, SEO helps generate organic traffic towards your website while lead generation focuses on capturing consumer interest in a product or service for the purpose
Search engine optimization, or SEO, is a digital marketing strategy used to gain visibility in organic search engine results. If you own a website, you need traffic to your site if you wish to share information, sell a product or service, or make money via ad revenue. While there are other ways to boost traffic
Although a Facebook page is free to create, and can be a great way to help promote your business online, it is absolutely no substitute for your own business website. We'll break down why posting your unique content exclusively on social media networks, and most importantly, NOT your own website could be helping Facebook's bottom line more than your own!
On the heels of announcing that it has reached 500 million active monthly users, Instagram says it will soon add a translation feature to its app. Through a post on the image-sharing app, the company announced that within a month, users will be able to translate image captions, comments, and profile bios using a new