The importance of SEO for online marketing can’t be overstated. The internet provides an unprecedented level of connection between businesses and their target demographics. When you want to advertise your business, getting to the front page of Google’s search results is always going to be a priority. It’s one of the more effective ways to
Google’s small business platform “Google Local My Business” (GMB) has been around a while now. It’s come a long way from it’s quasi-social media roots to it’s now current form. With all of the recent changes to the platform, it has become a little confusing how it all works. About a week ago I noticed
Need a refresher on the differences between search engine optimization (SEO) and lead generation? While these two marketing strategies have some similar aspects, they are actually very different. In simple terms, SEO helps generate organic traffic towards your website while lead generation focuses on capturing consumer interest in a product or service for the purpose
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