Your marketing strategy is the way you communicate your message to your target audience or customers. It can help you achieve goals, such as raising brand awareness or increasing your sales. Everything you do, say, or write as a brand or business is a part of your marketing strategy. To make sure you’re doing it
Google’s small business platform “Google Local My Business” (GMB) has been around a while now. It’s come a long way from it’s quasi-social media roots to it’s now current form. With all of the recent changes to the platform, it has become a little confusing how it all works. About a week ago I noticed
Need a refresher on the differences between search engine optimization (SEO) and lead generation? While these two marketing strategies have some similar aspects, they are actually very different. In simple terms, SEO helps generate organic traffic towards your website while lead generation focuses on capturing consumer interest in a product or service for the purpose
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