With so many great tools and resources out there designed to help you grow your business, it can be challenging to focus on just one. Pay-per-click (PPC) and organic search engine optimization (SEO) are among some of the most popular strategies for getting your brand in front of the eyes of potential customers. However, does
Google’s small business platform “Google Local My Business” (GMB) has been around a while now. It’s come a long way from it’s quasi-social media roots to it’s now current form. With all of the recent changes to the platform, it has become a little confusing how it all works. About a week ago I noticed
Although a Facebook page is free to create, and can be a great way to help promote your business online, it is absolutely no substitute for your own business website. We'll break down why posting your unique content exclusively on social media networks, and most importantly, NOT your own website could be helping Facebook's bottom line more than your own!