Google’s small business platform “Google Local My Business” (GMB) has been around a while now. It’s come a long way from it’s quasi-social media roots to it’s now current form. With all of the recent changes to the platform, it has become a little confusing how it all works. About a week ago I noticed
Need a refresher on the differences between search engine optimization (SEO) and lead generation? While these two marketing strategies have some similar aspects, they are actually very different. In simple terms, SEO helps generate organic traffic towards your website while lead generation focuses on capturing consumer interest in a product or service for the purpose
Search engine optimization, or SEO, is a digital marketing strategy used to gain visibility in organic search engine results. If you own a website, you need traffic to your site if you wish to share information, sell a product or service, or make money via ad revenue. While there are other ways to boost traffic