Search engine optimization, or SEO, is a digital marketing strategy used to gain visibility in organic search engine results. If you own a website, you need traffic to your site if you wish to share information, sell a product or service, or make money via ad revenue.
While there are other ways to boost traffic such as pay per click (PPC), these methods can be costly and ineffective long-term. When you use SEO, you have the potential to rank high in search engines like Google without spending a dime on premium advertising.
How does SEO Work?
Search engines use specialized formulas to analyze data from websites and determine which web pages match best with a web user’s search word or phrase. Web pages that rank high in the search engines often contain SEO techniques.
The goal of SEO is not to overload content with keywords. In fact, search engines will often penalize this behavior. Instead, you’ll want to keep it simple and choose 1 primary and up to five supporting keywords or key phrases for each page.
What are the Benefits of SEO?
- Increased traffic
- Cost-effective
- Higher ROI
- Better user experience
- Brand awareness
- More credibility
- Permanent results
- Higher conversation rates
- Bypass competition
- Long term success
- No residual cost
Why Do You Need SEO?
The old motto ‘if you build it, they will come’ certainly doesn’t apply to websites. Without a solid strategy to gain readership, your website will likely never hit double digits in daily traffic. Optimizing your website can give you a prime advantage over non-optimized sites.
With billions of websites on the internet, you need yours to stand out. Competition in the digital world is fierce and only a well-designed, well-optimized website is going to cut it. Search engine optimization is a proven strategy that can boost growth with minimal risk. It is possible to get your website in one of Google’s exclusive top 5 spots. Good SEO can help you get there!
At Gordo Web Design we’ve spent years perfecting our methods and we still continue to improve them every day. Let us put these methods to work for your business. You will be happy with the results, just read our reviews and look at our portfolio for proof.
