Local SEO is the SME’s secret weapon against big brands. It’s great for local businesses, and in an age when Google is putting greater emphasis on rich snippets, it’s absolutely essential. But beyond encouraging local Google Reviews and your Name, Address, and Phone Number (NAP) is listed across search engines, what can you do? Here’s
Google’s small business platform “Google Local My Business” (GMB) has been around a while now. It’s come a long way from it’s quasi-social media roots to it’s now current form. With all of the recent changes to the platform, it has become a little confusing how it all works. About a week ago I noticed
Although a Facebook page is free to create, and can be a great way to help promote your business online, it is absolutely no substitute for your own business website. We'll break down why posting your unique content exclusively on social media networks, and most importantly, NOT your own website could be helping Facebook's bottom line more than your own!