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How to Optimize your Copy for Local SEO

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Local SEO is the SME’s secret weapon against big brands. It’s great for local businesses, and in an age when Google is putting greater emphasis on rich snippets, it’s absolutely essential. But beyond encouraging local Google Reviews and your Name, Address, and Phone Number (NAP) is listed across search engines, what can you do? Here’s
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Google Local Business Knowledge Panel Not Showing – Try This Fix By Gordo Web Design

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Google’s small business platform “Google Local My Business” (GMB) has been around a while now.  It’s come a long way from it’s quasi-social media roots to it’s now current form.  With all of the recent changes to the platform, it has become a little confusing how it all works. About a week ago I noticed
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What Is the Difference Between SEO and Lead Generation?

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Need a refresher on the differences between search engine optimization (SEO) and lead generation? While these two marketing strategies have some similar aspects, they are actually very different. In simple terms, SEO helps generate organic traffic towards your website while lead generation focuses on capturing consumer interest in a product or service for the purpose
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